Changing the game: Social Media Use and the News

By TheAC301 staff: The traditional news cycle has changed. People no longer wait for six o'clock news or the morning paper to get information because we can get news on our computers, phones, and tablets, etc. For journalists in the “race to be first” on a story, information is now virtually everywhere. But, who’s posting …

Continue reading Changing the game: Social Media Use and the News

Tide’s Brand Exposure Dramatically Increases After The Tide Pod Challenge; Does This Mean Any Publicity Is Good Publicity?

By Amanda Arnold: Tide continues to be the leading laundry detergent company in the United States; even after the negative publicity behind a social media stunt using their products. Teens started consuming Tide laundry pods as an entertainment stunt for social media. Many of the participates filmed themselves consuming these bright-colored detergent capsules for publication …

Continue reading Tide’s Brand Exposure Dramatically Increases After The Tide Pod Challenge; Does This Mean Any Publicity Is Good Publicity?

Social Media: Changing Coverage of Mass Casualty Events

By Caitlyn Thompson It is interesting to note the role social media has played in the wake of the Paris Attacks and the shooting in San Bernardino. In addition to spreading information about the events, social media has allowed individuals to declare their safety, offer support, and grieve collectively. Social media has played an increasingly …

Continue reading Social Media: Changing Coverage of Mass Casualty Events

#BlackLivesMatter creates conversation in Worcester

  By Kathryn Severance The #BlackLivesMatter (http://blacklivesmatter.com/about/) movement started in 2012 in response to the Trayvon Martin case. The movement made more news in Worcester in November on college campuses in the area. This occurred when the WPI Society of Black Engineers came together to give support to the students at the University of Missouri. …

Continue reading #BlackLivesMatter creates conversation in Worcester